McDonald Marketing strategy
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작성일 22-12-22 15:42
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Download : McDonald Marketing strategy.pptx
McDonald Marketing strategy
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Download : McDonald Marketing strategy.pptx( 59 )
McDonald Marketing strategy , McDonald Marketing strategy기타레포트 , McDonald Marketing strategy
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McDonald Marketing strategy
_SLIDE_1_
McDonald
_SLIDE_2_
Index
Ⅰ. Intro : Definition of some terms which will be used and concepts of marketing
Ⅱ. Introduction : Mcdonalds, Top of the fast-food company
Ⅲ. Marketing strategy 1 : Price setting
Ⅳ. Marketing strategy 2 : Expand demand
Ⅴ. Marketing strategy 3 : Cost management
Ⅵ. Some interesting references and conclusion
_SLIDE_3_
Ⅰ. Intro : Definition & Concepts
1. What is the marketing
1) Definition of the marketing
■ Russell Winer
- Eve...
_SLIDE_1_
McDonald
_SLIDE_2_
Index
Ⅰ. Intro : Definition of some terms which will be used and concepts of marketing
Ⅱ. Introduction : Mcdonalds, Top of the fast-food company
Ⅲ. Marketing strategy 1 : Price setting
Ⅳ. Marketing strategy 2 : Expand demand
Ⅴ. Marketing strategy 3 : Cost management
Ⅵ. Some interesting references and conclusion
_SLIDE_3_
Ⅰ. Intro : Definition & Concepts
1. What is the marketing
1) Definition of the marketing
■ Russell Winer
- Every activity which can affect on selection.
■ Economic meaning
- Behaviors of firms for achieving their purpose which is maximizing(increasing) their profit.
There must be monopolistic power
(Not perfectly competitive market
but monopoly, oligopoly, monopolistic competition, etc)
_SLIDE_4_
Ⅰ. Intro : Definition & Concepts
2. Some strategies in the marketing
1) Price setting
■ Basic decision rule
- MR = MC
■ Additional methods
- Price discrimination (1, 2, 3 degree)
- Str…(drop)
다.
